"Whenever and wherever there is a decline in religious practice, O descendant of Bharata, and a predominant rise of irreligion—at that time I descend Myself."

– Bhagavad Gita 4.7

In every age, when dharma weakens and adharma rises, the Supreme Personality of Godhead appears in forms befitting the time, place, and circumstance—just to protect His devotees and re-establish the principles of religion. Though He is unborn and eternal, Krishna takes birth by His own sweet will.

From the Srimad-Bhagavatam we hear of His countless avatāras—Matsya, the divine fish who rescued the Vedas; Kurma, the tortoise who held the Mandara mountain; Varaha, who lifted the Earth; Narasimha, who protected Prahlāda and tore apart Hiraṇyakaśipu; Vāmana, the dwarf brāhmaṇa who humbled Bali Mahārāja; Paraśurāma, the warrior sage; Rāma, the ideal king; Balarāma, the Lord of strength; Buddha, the preacher of nonviolence; and finally Kalki, who will appear at the end of this age.

And in the Dvāpara-yuga, the all-attractive Śrī Krishna, the original Supreme Personality of Godhead, appeared not merely as an avatāra, but as the fountainhead of all incarnations. ete cāṁśa-kalāḥ puṁsaḥ kṛṣṇas tu bhagavān svayam — all the other incarnations are either plenary portions or portions of the plenary portions, but Śrī Krishna is Bhagavān Himself.

He appeared in the prison of Kaṁsa to Vasudeva and Devakī, and performed His divine childhood pastimes in Gokula and Vṛndāvana. He lifted Govardhana Hill with His little finger, danced on the hoods of Kāliya, and gave His intimate company to the Vraja-gopīs, whose love surpasses all description.

How fortunate are we in this age of Kali, despite all imperfections, to get the opportunity to glorify this transcendental Lord, to hear of His pastimes, to chant His holy names, and to celebrate His divine appearance—Śrī Krishna Janmāṣṭamī—on the 16th of August.

Let us come together to chant, remember, and serve. This Janmāṣṭamī, may our hearts be filled with love for Govinda, the lover of Rādhā, the lifter of Govardhana, the son of Nanda Mahārāja, and the shelter of all.

Your devotion and generosity has always made Janmashtami a very significant and jubilant event, touching the lives of thousands of pilgrims.

On the day of Janmastami, Sri Radha-Madhava and Asta Sakhis will be offered two sets of new outfits and jewellery, gorgeous flower decorations and a bhoga of at least 108 items and a big birthday cake. Book your seva right now and be fortunate to serve the Lord, His devotees and His dear cows in the holiest of dhams, Sri Mayapur.

Don't miss the opportunity

Please come forward to support us, forward to your friends and family so they also can partake and benefit immensely from rendering their service to the Lord.

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Janmastami Seva:

https://www.mayapur.com/festivals/Sri-Krishna-Janmastami

Jhulan Yatra & Balarama Jayanti

https://www.mayapur.com/festivals/Jhula-Balarama-Purnima

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